Note

All stories posted in this blog have been published previously in The Star, Malaysia.

Friday, February 13, 2009

Big Apple woos the lovestruck


THE King has been forewarned. New York is sounding the warning bells to Las Vegas as it seeks to become the prime wedding destination of the world, dethroning Sin City famous for its Elvis weddings.
The Manhattan Marriage Bureau went through a US$12mil (RM43mil) overhaul to provide speedy and friendly service to couples applying for marriage licences.
It opened last month at a new location with a much larger space. Facilities include 14 computer kiosks for online applications, chapel space and a store that sells flowers, disposable cameras and wedding bands.
Applicants are also able to communicate with clerks on a telephone interpretation system that offers a choice of 170 languages.
(A US census a decade ago found that English is not the main language spoken in almost 50% of New York City households. It is estimated that 170 foreign languages are spoken in the Big Apple).
But stars such as Pamela Anderson, Britney Spears, Bruce Willis, Carmen Electra and even Elvis, the King of Rock and Roll, have all exchanged vows in Las Vegas, so why shouldn’t you?
“Think of New York City as the classier version of eloping to Las Vegas,” said Rebecca Dolgin, executive editor of The Knot (theknot.com), a popular online reference for couples searching for wedding planning solutions.
The Knot is linking hands with the city’s marketing arm to draw up wedding packages for couples intending to get hitched at the bureau.
“It is already one of the world’s most exciting, romantic destinations,” she said in an email interview.
“Tie the knot at the new marriage bureau here, and you will be on your honeymoon by the time you say ‘I do’!”
The Manhattan Marriage Bureau, located at 141 Worth Street in Lower Manhattan, opened its doors on Jan 12.
“New York City is already a legendary location to tie the knot, but this new location will give customers an even better, smoother experience that is more enjoyable and more memorable,” said First Deputy Mayor Patricia E. Harris, who was in charge of the renovations.
Las Vegas, however, has an edge over the city which supposedly never sleeps.
The Las Vegas Downtown Office Marriage Bureau opens daily including holidays from 8am to midnight, a great convenience for couples who develop a sudden urge for that piece of paper.
Statistics show that New York City issued just about 66,600 marriage licences in 2007 compared with 107,000 given out in Nevada’s Clark County, which includes Las Vegas.
But that number, according to the local Fox5 News in Las Vegas, was the lowest in a decade.
“Some people blame the marriage licensing office for not being open 24 hours. Another reason is the negative publicity the industry has received over the past few months.”
What’s bad news to Vegas is good news to New York, which is home to the Empire State Building, the great symbol of love for those swept up by Cary Grant’s An Affair To Remember.
In fact, the current economic meltdown has not stopped couples from toasting to love.
“Brides are still planning glamourous weddings, although they are being very smart about how they spend every penny,” Dolgin said.
The average cost of an American wedding is US$28,000 (RM101,000) but Dolgin said that many of the year’s top trends reflected new, chic ways to save on the big occasion.
“For example, there is the do-it-yourself (DIY) wedding details,” she said. “The spend-savvy bride is the smart bride. The crafty bride is even smarter.
“Using amazing resources all over the Internet, brides are making their own bouquets, save-the-dates, wedding programmes, seating charts and more.
“And when they can’t DIY, they head to Etsy.com for deals from other DIYers.” Etsy is an online marketplace for all things handmade.
According to Dolgin, The Knot has detected two trends in wedding receptions.
For one, “green weddings” are getting glamourous and more affordable, naturally.
This would mean Internet invitations (paper free), besides serving food and using flowers that are in season.
“These wedding trends are not only eco-chic, but also easier on the budget,” she said.
Another trend, she said, was opting for small, romantic ceremonies.
“Up the romance and drop the tab,” she said.
“Have your ceremony with only your nearest and dearest and save your money for the reception.”
“You can get hitched for just US$60 (RM217) [US$35 (RM126) to obtain the licence and US$25 (RM90) fee for the civil marriage ceremony].
“Then throw a raucous yet less-expensive-than-a-full-blown-reception cocktail party later in the year.”